For example, real estate coach and Close contributor Beverly Ruffner created a series of six emails she sends to leads with bad phone numbers. Smart agents write and automate their follow-up emails instead of channeling their inner Hemingway every time they want to follow up with a lead.
Write & Automate Follow-up Email Drips for Unresponsive Leads If you want to send emails that actually convert, grab a cup of coffee and take a few minutes to read our nine easy and actionable real estate email marketing tips.ġ. Luckily, there are easy ways to improve your email game.
Part of the problem is that many agents still follow outdated advice and send emails that are too long, too frequent, to too many people. Considering that only 19.7% of the emails realtors send get opened, it’s clear that we need to do better with our email marketing.
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